Macron's presidential campaign faces challenges with voters' minds preoccupied, making it difficult for messages to resonate.

Macron's presidential campaign faces challenges with voters' minds preoccupied, making it difficult for messages to resonate.

'Tefal campaign': with Covid-19 monopolising voters' minds, nothing sticks. Presidential campaigns offer an abundance of catch phrases, whether slogans finessed by a candidate's team to deliver maximum impact or coined spontaneously on the trail. The proclamations – and gaffes – of presidential hopefuls bring texture to an election race and come to define a campaign, whether for a news cycle or forever in the history books. FRANCE 24 brings you the buzzwords of the 2022 French presidential race. In the spotlight: "Tefal campaign".